“Sing! China” is the first singing competition show we produced. The series employs a panel of music icons serving as mentors who choose teams of contestants, usually passionate music lovers and many of them self-taught. The mentors will guide their team through rounds of battles and compete to ensure that their team wins the competition. Since its debut in 2012,”Sing! China” has enjoyed success nationwide and gained global influence.

After its launch, “Sing! China” has aired 11 seasons and is broadcast on Zhejiang Satellite TV, one of the Big Five Satellite TV Networks in China. “Sing! China” finished its first season with a massive audience base and a viewership rating as high as 3.08%. It continued its success with its subsequent seasons, ranking first in terms of average viewership rating at its timeslot for ten consecutive years from 2012 to 2021.