“Arrival of the Best-Seller!” is an e-commerce variety program that is part variety show and part informercial. The program invites people from different backgrounds, such as singers, TV show hosts and social media influencers, as contestants to introduce selected products to the audience. A panel of judges will choose the contestants for their team and lead their team members through multiple rounds of battles to test their ability to promote a product.

Since 2019, we have produced two seasons of “Arrival of the Best-Seller!,” which was broadcast on Youku as a successful attempt in combing variety program with e-commerce.