Leveraging our wide array of entertainment IPs, we have spanned our business to various IP-related fields, such as artist management, arts education and training, concert organization and production, mobile apps, consumer products and themed attractions.
Artist Management
We aim at discovering and cultivating emerging performing artists through our music and dance variety programs, and arrange them to provide performing services to corporate customers, advertising agencies and media platforms. We usually enter into a multi-year artist management contract with the artists and our talent management team will provide support to them in areas such as marketing, promotion, monetization and career training. They work with our managed artists to schedule concerts, tours, in-person appearances and endorsement deals for our customers. They also work with the music production team to produce and release singles and albums for the artists.
We had a deep roster of 154 outstanding performing artists as of June 30, 2022, including Chen Bing （陈冰）, Curley G （希林娜依•高）, Huang Xiaoyun （黄霄云）, Jiang Dunhao （蒋敦豪）, Li Qi （李琦）, Lil-Em （那吾克热•玉素甫江）, Liu Xuejing （刘雪婧）, Pan Hong （潘虹）, Su Yunying （苏运莹）, Tenzin Nyima （旦增尼玛）, Wu Keyue （伍珂玥） Xing Hanming （邢晗铭） Yu Zibei （于梓贝）, Zahi Bing Zo （扎西平措）, and Zhang Lei （张磊）. We are proud to have helped promote the performing careers of many rising stars and will continue to identify and cultivate aspiring artists.
Concert Organization and Production
Leveraging our rich expertise in event planning and our deep roster of managed artists, we have established a concert organization and production business. We are engaged by a wide array of customers, including well-known music service providers and advertising agencies, to organize concerts. We are responsible for a series of tasks such as artist invitation, stage setting, sound engineering and process planning. We typically receive a portion of the ticket sales from the customers in return. We also organize concerts by ourselves and are entitled to all the ticket sales of such events.
Arts Education and Training
Undergraduate Program：In 2018, we cooperated with Shanghai Institute of Visual Arts, or SIVA, which is an independent third party, and co-founded the Pop Music School to provide undergraduate education. Being the first of its kind in the city, the school offers a curriculum covering two majors: pop music and street dance. SIVA provides the premises for the school and is responsible for its daily operations. We are responsible for the expenses in relation to the teaching facilities and teaching personnel, and provide the school with various teaching resources.
Arts Training：Leveraging the brand effect of our singing and dance competition shows, we also provide training in singing and dance to the general public, which are not subject to enrollment limits. Our arts training programs serve children and adults who want to develop a personal interest or further improve their skills of singing and dancing, and engage musicians and dancers as instructors.
Mobile Apps：In July 2020, we launched “Sing! China” app, our self-developed online community mobile app for audience to access information and updates about our “Sing! China” variety program and engage in social interaction with other audience alike. It connects audience with celebrities, who used to be contestants and coaches in our “Sing! China” variety program and provides a platform where audience can quickly and conveniently disseminate program information in various formats. By strengthening the connection among audience, celebrities and content, the platform helps build a vibrant audience base for our variety programs.
“Sing! China” app features a wide range of social functions. Well-known singers who used to perform in “Sing! China” variety program as contestants or coaches can give online singing classes. Users can share their music performances, either in audio or video formats, and “Sing! China” app provides various music rankings to make the process more engaging. Users can participate in online singing battles, comment on and give likes to other’s singing performances and share their own performance on social media platforms such as WeChat. By virtue of its social media nature, “Sing! China” app has become the online social community for audience of “Sing! China” variety program. As of June 30, 2022, we had more than 1.2 million registered users on “Sing! China” app.
Moreover, “Sing! China” app also serves as a key online portal for applying to attend the offline entertainment events in association with our “Sing! China” variety program. We also invite popular singers who attended our past programs to interact with the users in real-time to boost the program’s popularity.
Through “Sing! China” app, we can proactively launch marketing for upcoming shows and build momentum to contribute to early success. More importantly, we can effectively keep the audience engaged after the show is over and create a vibrant audience base for our “Sing! China” variety program, which is critical for expanding our monetization opportunities.
